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Juan Valdez
Juan Valdez is a fictional character that has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1959, representing the Colombian coffee farmer. He typically appears alongside his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general.
The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. Juan Valdez was initially portrayed by Jose F. Duval in both print advertisements and on television until 1969. Jose Duval, died ...
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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article Juan Valdez
