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Postobon
Postobon is one of the largest Colombian beverage companies. This company has a wide portfolio of products that includes soft drinks, fruit juices, bottled water, tea, and energy drinks.
It has created sodas such as the "Postobon" series, and its two most popular varieties, Manzana (Apple flavor) and "Colombiana," a "cola champagne."
Today, Postobon offers many different flavors such as Manzana (Apple), Uva (Grape), Naranja (Orange), Limonada (Lemon) and Postobon Soda.
Postobon has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.
History
On October 11, 1904, Gabriel Posada and Valerio Tobon (whose names combine to form the name the Postobon) started to produce soft drinks in Medellin, Colombia; their first product, called "Cola-Champana," became very famous in bars, stores, social clubs and even homes. This first product was distributed in a wagon pulled by a donkey, but because of geography the company could not distribute its products throughout all cities and towns. At this stage, Posada and Tobon dicided to open two factories; the first was opened in 1906 in Manizales and the second in Cali the same year. Since that time the Postobon products have appeared throughout Colombia.
In 1917, the company launched a new product, "Agua Cristal" which is bottled water. In 1918 Postobon released a brand of carbonated water, "Bretana."
In 1986 Postobon started sponsorship of the Postobon team, a professional Colombian cycling team. This was following the successes of the first Colombian professional cycling team - Cafe de Colombia. In 1986 the team competed in the Tour de France. The team lasted for ten years.
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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article Postobon
