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Festival Iberoamericano de Publicidad
Topics: Festivals in Argentina
Festival Iberoamericano de Publicidad was created in 1969 by Alberto Gollan - a pioneer of Argentine Television. The objective of this first Spanish and Portuguese-speaking advertising festival, has been since then, to promote and integrate the communication of the region.
The globalization of the communications and the use of new techniques made the FIAP to widen its spectrum with the creation of new disciplines matching those changes:
Media Innovation, Audiovisual Production Techniques and Interactive and Direct Marketing are the most relevant.
More than 8500 advertisements compete in the Festival, and around 2000 delegates from Ibero-America, United States and Europe participate of the event every year.
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article Festival Iberoamericano de Publicidad
