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Industrias Pampero, C.A.

Industrias Pampero, C.A. is a rum distillery established in 1938 in Venezuela. Together with C.A. Ron Santa Teresa and Seagram's Ron Cacique brands, Pampero has contributed to placing the country among the top ten rum producers and exporters in the world. Its main production plant is located at a nineteenth-century family-owned "Hacienda La Guadalupe" estate, now "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the fertile central plains.

"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (Bitten Horse), mainly as a reference to its popular brand logo, a cowboy riding his wild horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name .


Pampero was created in 1938 by Alejandro Hernandez, the son of a fisherman from Isla Margarita.

Pampero is credited for having set the initial standards for rum production in Venezuela, and was the first rum to be accredited Anejo, by the Venezuelan government. Alejandro Hernandez later on joined the political life of the country, occupying the office of Governor of the Nueva Esparta state and even running for the presidency of the country.

Despite popular belief and its long tradition, Industrias Pampero, C.A. is no longer a Venezuela-owned company. After having been a part of United Distillers for some years, it is currently a division of Diageo, the world's largest liquor holding company.

Pampero rums have been awarded several international prizes, including the Gold Award Premium Category for several years, and most recently, the Best Rum at the prestigious 2007 San Francisco World Spirits Competition.


All of Pampero rums, being "anejos" (aged), usually have a golden color that comes from having been matured in oak casks for several years, the duration depending on the type of rum.

Pampero Oro (Gold)

Pampero Ron Anejo Especial

Pampero Ron Anejo Aniversario, known for its bottle in a leather pouch

Pampero Blanco

Pampero Seleccion 1938 Ron Anejo

External links

Diageo, Official website

Bottle lable collection

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article Industrias Pampero, C.A.

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