Ricardo Belmont Cassinelli
Ricardo Belmont Cassinelli was a Peruvian TV network owner and politician in the early 1990s. He was the mayor of Lima from 1990 to 1995. He was popularly known as "El Hermanon" (Big Brother) for his friendliness and also as "El Colora'o" (Colored one) because of his reddish hair.
Ricardo Belmont was the son of Ricardo Belmont Barr, who founded TV Bego Excelsior (Channel 11 in Peru) in 1967. TV Bego Excelsior also owned Excelsior FM radio (104.7 FM in Peru). The younger Belmont was an avid sportsman who enjoyed soccer and boxing, and was a patron of players in both sports. His sports passion would later influence him in his political speeches, using sporting terms such as "let's all kick into the same goal post", and, during his reelection bid, "Second half time is about to start, and it's works vs. words. Choose the tree [his electoral symbol] and we'll win the game." In his "serious" life, he dedicated himself to journalism, befriending several local and national politicians all the while aspiring to be his own man in the media business. In his spare time he also dedicated his life to worthy causes, the most prominent being the local Telethon (based on the American version by Jerry Lewis), dedicated to helping the disabled kids at the San Juan de Dios Clinic in Lima.
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