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Backus and Johnston

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Backus and Johnston is the largest brewery in Peru, part of the international SABMiller group. Its main brewery is located in the Ate District of Lima. Backus, as owner of almost all brands of beer available in Peru, enjoys a de facto monopoly over Peruvian beer consumption, although recently InBev from Brazil is trying to challenge the monopoly with their Brahma. Besides beer, Backus also produces soft drinks and bottled water.

History

The Backus and Johnston brewery was founded in 1879 by Mr. Jacob Backus and Mr. John Howard Johnston in the Rimac District in Lima. In 1889, the two founders incorporated "The Backus and Johnston's Brewery Company Ltd" in London, and they transfered all their peruvian brewery related assets to this new corporation in order to raise investment capital in the Joint Stock of London to continue their business growth. The founders continued as Managing Directors of the company for many years thereafter until Mr. Johnston left Peru in 1898 for family reasons, and Mr. Backus died in 1899. The company operated as a British corporation until 1954, when the company management decided to transfer the company assets and incorporation to Peru. At this time, "The Backus and Johnston's Brewery Company Ltd" was renamed as Cerveceria Backus & Johnston S.A. In 1994 Backus and Johnston managed to take over its rival on the beer market, the National Beer Company Compania Nacional de Cerveza S.A., formed in 1863 and owner of the Pilsen Callao brand. In 1996 four breweries, including Backus and Johnston merged into one new company using the name Union of Peruvian breweries Backus and Johnston . In 2000 the company further expanded when the Brewery Company of Southern Peru (Cervesur) joined the union, making it owner of the popular Cusquena brand. Since 2005 Backus and Johnston is part of the SABMiller group of breweries. The company still owns the prominently visible brewery in the Rimac district.

Breweries

Backus owns breweries in various parts of Peru. Its main brewery is located in Lima, while the other breweries are still located in the parts of Peru they used to serve before the take-over by Backus and Johnston.

Ate brewery in Lima

Motupe brewery in Chiclayo (now Cristal and Pilsen Callao)

Trujillo brewery in Trujillo

Arequipa brewery in Arequipa

Cusco brewery in Cusco

Pucallpa brewery in Pucallpa

Brands

Beers

Backus is the owner of most of the well-known and popular beer brands in Peru

Arequipena

Barena

Cristal

Cusquena

Pilsen Callao

Pilsen Trujillo

Polar

San Juan

Soft drinks

The soft drinks owned by Backus include Viva, a beverage similar to Inca Kola and Guarana, a beverage containing guarana fruit.

Guarana

Viva

Sabore

Bottled water

Bottled water is produced under the brand names Cristalina Backus and San Mateo

San Mateo

Cristalina Backus

External links

Backus web site

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article Backus and Johnston