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Nelida Roca , was one of the first showbusiness divas of Argentina.
Born Nelida Mercedes Musso in Buenos Aires, her friends and colleagues fondly called her La Roca ("The Rock"). From childhood, she always sought to become a famous artist, but had to confront her parents' strong opposition to the idea. Her mother was from the Galicia region of Spain, and father was an Italian man from Genoa.
Nelida married Julio Rivera Roca, a jazz piano player, in 1949, and began her performing career as the lead vocalist in his orchestra. She was discovered in 1950, during one such performance, by Luis Cesar Amadori, owner of the Maipo Theatre, and first starred on the professional stage in Amadori's The Maipo Theatre is Telling its Stories. The show's commercial success allowed Amadori to triple the price of the seats, and she became a legend in her genre during the 1950s. Crtics and her public came to know her as the Venus of Corrientes Avenue (the Buenos Aires theatre district).
La Nacion: Nelida Roca, adios a un mito porteno
Maipo Theatre: Nelida Roca
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